The Exchange is a monthly membership program made specifically for DIY group practice owners. 


How do you know if you’re a business DIY-er? Do you:

  • Want to learn all you can about the different areas of your business?
  • Get excited at the thought of being able to pop in on various experts’ to get answers to the questions that matter to your business?
  • Want to have resources at your fingertips so you can build your practice at your own pace?
  • Love the idea of peer support, but need an environment that facilitates that support?
  • Want to connect with & bounce ideas off of like-minded business owners?

How much does it all cost?

Get it all for just $69 per month. You’re never locked in. If it’s not working out, you can cancel your membership at any time. For less than any course I sell, any Mastermind, Masterclass or 1:1, you can still get access to me (and SIX other experts) during live Q+A sessions and all the training videos, documents, accountability groups and more. Totally doable.

As part of our membership, we offer several ways to get support in your group practice building journey, such as: 


  • Business DIY-ers who like to dive in and build their businesses from scratch
  • Group practice owners looking for additional educational resources, support, and a platform to connect with like-minded business owners!
  • Clinicians looking to start a group practice who want to get ahead of the game by learning first steps to succeeding as a group practice owner
  • New group practice owners looking for training materials and support in starting and scaling their fledgling group practice
  • Established group practice owners who are looking to organize, streamline, expand or build their group even more, and want the extra guidance
  • Group practice owners at any stage who want personalized feedback on all aspects of growing a successful group practice (remember, see below for those Q+A sessions each month with our facilitators)
  • Group practice owners who want all the best group practice resources in one spot so they can build at their own pace.
  • Group practice owners who want peer accountability and a supportive sense of community. Because we all know, this shit is hard!


  • Monthly training sessions and expert interviews - with Maureen and experts who help group practice owners grow and scale their businesses
  • Podcast coaching opportunities - several members a month will be chosen for one on one coaching on the podcast.
  • Monthly Q+A/Office Hours - with Maureen and 5-7 other experts. That's 5+ hours of Q+A opportunities per month! Q+A topics listed below next to each facilitator's bio. These videos will be recorded and uploaded into the private Facebook group for members to watch
  • A growing resource library - full of useful training videos, interviews and coaching session recordings so you’re never left struggling to figure things out on your own-and this resource grows each month!
  • Peer-led accountability groups - where you get monthly 90 minutes of group practice support from 2-4 other Exchange members in a similar stage as you
  • Access to a community Facebook group - with several mini trainings a month that are inspired by topics and conversations inside the group
  • Local group practice owner meetups - member-hosted get togethers to grow your network locally.
  • Bonus: EVERYTHING in my paperwork packet is included in the documents section

Building a group practice is no easy feat.

It takes dedication, organization, time, and the willingness to take risks, make mistakes, and continue forward despite the obstacles. You’ve built your solo practice successfully, and now you’re looking scale your group practice, reach more clients in your community, and create an awesome work environment for your clinicians. You may also be thinking about how to add other income streams within your group practice, whether it be through speaking engagements, adding other provider types like medication management or a nutritionist, or starting your own e-course, webinar, book or group. We’ll talk about it all. The big ideas and the little changes that will boost your group practice into the next phase of its life.

Wondering what's inside the membership? Get a preview of The Exchange!


Ajita Robinson, Coin Collectors Academy, Mastering Insurance LLC and Friends in Transition Counseling, LLC


I'm an Income Strategist, Multi-passionate Entrepreneur, Clinician, and Educator. I am the CEO of Coin Collectors Academy, Mastering Insurance LLC and Friends in Transition Counseling, LLC. I launched my Private Practice while finishing my doctorate. Within 8 months of opening my practice I scaled to a group practice and have now built a 7-figure practice. I have successfully built two other 6 figure businesses.

I leverage my experience as an income strategist and business development specialist to support small business owners in building businesses that give them freedom and flexibility while making an impact on the people and communities they serve.

Join Ajita each month during her Open Office Hours/Q+A to talk through passive income strategizing.

Mary Beth Storjohann, Workable Wealth

Mary Beth Storjohann, CFP® and Founder of Workable Wealth works as a financial planner and accountabilty coach to help clients across the country make smart, educated choices with their money. She focuses on working with entrepreneurs in helping with personal and business financial planning and has a subset of clients specializing in private and group mental health focused practices. Her recent accolades include the “Top 40 Under 40” by Investment News, “10 young Advisors to Watch” by Financial Advisor Magazine, and “10 of the Best Personal Finance Experts on Twitter.” She frequently appears on NBC as a financial expert and her expertise has been featured in The Wall Street Journal, CNBC, Forbes and more.

Be sure to visit her monthly Open Office Hours/Q+A each month to talk all things financial!

Ken Clark, Chenal Therapy

Ken is the owner of Chenal Family Therapy, a group practice with 100+ clinicians and 15 full-time admin personnel, spread across 17 locations in Arkansas. His practice has been twice named to the Inc 5000 list of fastest growing privately owned businesses in the U.S. In addition to attracting virtually every type of psychotherapy modality and license to his practice, Ken is an expert at recruiting and retaining prescribing psychiatrists and nurse practitioners. Ken considers himself a corporate culture nerd, insisting that group practice leaders must demonstrate the vulnerability, intimacy, and self-review that they hope for out of their teams. Ken is also a seven-time published author on personal finance topics and a talented consultant who loves helping entrepreneurs monetize their hard knocks and great ideas.

Ken's Q+As will be on a variety of topics, so check back here every month to see what's coming up!

Kasey Compton, Mindsight Behavioral Group

Kasey R. Compton is a Licensed Professional Counselor who knew from the moment she applied for graduate school that she wanted to be a group practice owner. Since 2015 she has owned and operated her practice, Mindsight Behavioral Group. This group has grown and evolved from 2 providers to 70 in less than three years!  Kasey focuses on the 3Ps, People, Process, and Profits when she's working with other group owners scale their practices. She enjoys developing innovative and strategic ways to be more efficient and make more money in your business!

Her Open Office Hours/Q+A will focus on the idea of making your practice profitable, scalable, and systems setup/organization.

Maureen Werrbach, Urban Wellness, The Group Practice Exchange

Maureen is the owner of a multi location group practice in Chicago and owner of The Group Practice Exchange and co-owner of Group Practice Builders. Maureen loves creating a safe space for clinicians and clients to do amazing work together, and equally enjoys helping group practice owners start and scale (and growing alternate passive income streams!).

Her Open Office Hours/Q+A each month will focused on questions related to the unique challenges 7 figure group practices face.

Roy Huggins + Liath Dalton, Person Centered Tech

Roy Huggins, LPC NCC, is a counselor in private practice, a professional web developer, ethics professor, subject matter advisor for licensing boards and professional organizations, and the Director of Person Centered Tech.

Liath Dalton is the Deputy Director and co-owner of PCT. Liath oversees the vendor review program and is the account manager for group practices working with PCT. She loves helping practices find solutions that meet the security and functionality needs that allow them to meet clients where they are.

Person Centered Tech provides group practice service plans that are a comprehensive program for full HIPAA compliance and are foundational for a therapy-affirming/client supporting security culture. We know that running a group practice isn’t easy, and we want to make it easier for you by being your “co-pilot” through your tech and security compliance needs. Using our security lens, our custom solutions will support your therapeutic practices and organizational efficiency.  Unlike more traditional compliance approaches, we say “yes” to the things you need, and find a secure way to do so.  It’s a bit like like tech therapy for the therapist.

Their Open Office Hours/Q+A will focus on all things HIPAA.

Beatriz Craven, Modern Therapy

Dr. Beatriz Craven built a 7 figure private pay practice within 3 years - while caring little about financial gain and valuing everything about impact, her team, and creating an innovative practice that spoke to her community’s needs. Her team is based in Houston, Texas and practices internationally through therapy and coaching services. She loves them. This life. And joyfully anticipates the next wave of creation to come.

Her Open Office Hours/Q+A each month will be specific to private pay group practices.

Lindsay Keisman, Pivotal Counseling Center

Lindsay Keisman is the owner of Pivotal Counseling Center, a group practice with two locations in a rural/suburban area. Lindsay has a double masters in counseling and organizational psychology with experience providing team development and executive coaching. Before launching her group practice, Lindsay managed a hospital-based behavioral health program with therapists, nurses, and doctors. Lindsay loves to help people strike a balance between kicking ass at work and a healthy lifestyle with their family and friends. Lindsay is known for saying it like it is, helping you step-by-step, and offering practical “how-to” tips and approaches. She helps with everything from leadership, hiring, structuring and staff engagement to the basics of insurance, websites, and processes that help practices run smoothly and efficiently. Mindset is important, so she likes to investigate any roadblocks that are getting in the way of you taking that next step or addressing that gnawing concern. Once you have that, she will be your biggest accountability cheerleader to make sure you land right where you need to be!

Her Open Office Hours/Q+A will focus on all things group practice startup to scaling.

The Exchange has been such an invaluable resource for me as a group practice owner. The opportunities for continued learning are endless. The exchange has Q&As with experts in SO many areas related to group practice ownership, staff management, finances, culture and the list goes on! The fillable template forms make everything easy and approachable for starting and growing your group practice. I have met other group practice owners in-person and virtually with whom i regularly collaborate and who hold me accountable. I highly recommend this group!

Nicolle Osqueda, LCPC
Nicolle Osqueda, LCPC Lincoln Park Therapy Group

Being a group practice owner is much harder than I expected, but being a part of the Exchange has helped me gain an incredible amount of knowledge and support. Maureen is very available within the membership and it’s so comforting to have an expert to consult with and learn from on a regular basis. I highly recommend this membership, whether you’re in your first year of ownership or you’re a more experienced group practice owner.

Jennie Ward, Ph.D
Jennie Ward, Ph.D Ward + Associates Psychological Services

If you are a group practice owner you should absolutely check out Maureen Werrbach’s membership site called The Exchange. The trainings are incredibly useful and relevant. The monthly Q+A expert calls are invaluable and being a part of a focused and ambitious community is an amazing source of motivation. It is seriously worth every dollar I pay for it and much more.

Uriah Guilford, LMFT
Uriah Guilford, LMFT Guilford Family Counseling

How much does it cost?

Get it all for just $69 per month. You’re never locked in. If it’s not working out, you can cancel your membership at any time. For less than any course I sell, any Mastermind, Masterclass or 1:1, you can still get access to me (and SIX other experts) during live Q+A sessions and all the training videos, documents, accountability groups and more. Totally doable.